Separate what exists, what is proposed and what has permission.
A development company website can be read by landowners, local stakeholders, investors and potential commercial occupiers. They are evaluating different things: the team’s track record, the status of a site, the real planning position and the quality of delivery. A page of glossy CGI images cannot answer all four.
We can create a corporate overview and a curated project portfolio that respects each site’s status. A transparent project page distinguishes completed schemes, live construction and proposals subject to relevant approvals. It can explain location, intended use, the team’s role and next information steps without presenting indicative visuals as a finished building. If a development is being marketed for sale or investment, that marketing content and any terms need separate commercial and legal checks.
Every project should declare its actual status
An investor, planning stakeholder and commercial occupier may view the same development but assess very different things. The project page must distinguish proposed, consented, under construction and completed work without confusing indicative CGI imagery with verified delivery.
For each scheme, create a small factual profile with location, client/developer role, type of proposed use, current planning status, latest approved milestone and the correct enquiry route. An attractive concept image is useful, but its caption should say whether it is illustrative or a photograph. Do not publish forecast GDV, investment returns, pre-let commitments or completion dates without the owner’s approval.
A group of developments needs a map, not a maze
A developer with multiple sites can benefit from a project-status filter, but it must not imply every site is open for investment or public sale. The interaction could let visitors browse verified projects by stage, geography and sector. A separate corporate narrative should introduce the management team, delivery partners and actual track record.
The homepage should make clear whether the company develops on its own account, acts as a development manager or is an investment vehicle. Those are not interchangeable business models.
Remove avoidable stakeholder confusion
Before release, we would ask a reviewer unfamiliar with the group to identify one completed project, one live project and the correct contact for a new land opportunity. If that is hard, the information architecture needs work. The £5,000 standard-site proposition should not be mistaken for a property investment platform, brokerage system or real-time sales portal.
Verified project stages and ownership
Approved project names, ownership roles and site status; current planning references and permissions where relevant; properly labelled architect CGIs and photographs; authorised partner credits. Do not invent occupancy, GDV, valuation, planning approval or delivery dates.
Project navigation by stakeholder and status
- Home — developer thesis
- Our developments
- Selected projects and progress
- Our approach
- People and partners
- Site or partnership enquiry
Demo concept: The project-status lens
choose completed, on-site or proposed schemes to see different evidence, a project timeline and stakeholder questions—each status must be verified before publishing real projects.
Who this is for: Established commercial developers and asset-focused groups with actual schemes and enough approvals to publish accurate project descriptions.
What the £5,000 scope does not cover: £5,000 can provide an editorial corporate website and a small curated portfolio. Large property inventories, sales CRM, live availability and investor portals require bespoke solutions.
Questions about development claims
Can a development be shown before planning consent?
Yes, if the content makes its current status and dependencies clear and the owner approves the description. Never represent a proposal as approved.
Do we need a separate website for each scheme?
Not automatically. A well-organised parent site may be better unless the development has a distinct buyer journey, brand or leasing operation.
Show the work behind the renders.
Send the current website, the materials you already have and a brief description of the decision you want visitors to make. For qualifying standard marketing sites, the proposed package starts at £5,000 and can be scoped by email with no mandatory meeting. Email FiveK Studio.